By examining the history of IKEA, the author shows that many important specifics of IKEA’s strategy were developed through experimentation and adaptation to market circumstances rather than through preplanned strategy formulation. In academic literature, this approach to strategy is known as logical incrementalism. The author then suggests that IKEA’s experiences in strategy development demonstrate the importance of four lessons for managers.
BARTHELEMY, J. (2006). The Experimental Roots of Revolutionary Vision. Sloan Management Review, pp. 81-84.