Return to results
Working Papers (1997), ESSEC Business School

The Evolution of Market Knowledge in New High Technology Firms : An Organizational Learning Perspective

INGHAM M., XUEREB Jean-Marc

This research is an attempt to study and understand the organizational learning process through which entrepreneurial organizations learn how to study and to integrate customers' needs in their innovation design and development.

INGHAM, M. and XUEREB, J.M. (1997). The Evolution of Market Knowledge in New High Technology Firms : An Organizational Learning Perspective. ESSEC Business School.