Presentations at an Academic or Professional conference (1996)
The Diffusion of Market Perceptions in New High Technology Firms
This research presents and discusses the diffusion of market perceptions during six innovation processes performed by IBA : a high technology entrepreneurial firm producing cyclotrons. The findings provide some insights in addressing the diffusion of market perceptions by adopting the perspective of organizational learning.
INGHAM, M. and XUEREB, J.M. (1996). The Diffusion of Market Perceptions in New High Technology Firms.