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Presentations at an Academic or Professional conference (2020), Association of Consumer Research Conference. September 2020

The Bigger, the Better? How the Feeling of Confinement Affects Salience in Product Quality Versus Product Price

YENNE, K. and MCFARLAND, R. (2020). The Bigger, the Better? How the Feeling of Confinement Affects Salience in Product Quality Versus Product Price. In: Association of Consumer Research Conference. September 2020. Paris.