This paper discusses the validity of a self-report scale for assessing consumer innovativeness within the specific domain of the movies. Recent research (Goldsmith et Hofacker 1991) has proposed the development of a scale measuring innovativeness within a specific domain of interest (D.S.I.) familiar to the consumer. However, the D.S.I. scale has been validated only with U.S. consumers. The paper explores the psychometric properties and the validity of the D.S.I. scale across three countries (Canada, France and Israël). Practical and managerial implications are discussed.
XUEREB, J.M., NYECK, S., PARADIS, S. and CHEBAT, J.C. (1994). Tendances à innover des consommateurs : évaluation empirique de la validité d'une échelle de mesure de l'"Innovativeness" dans un contexte transculturel. ESSEC Business School.