Year
2004
Authors
SOM Ashok, BANZHAF J.
Abstract
This technical note is to accompany the case ‘Vodafone: Out of Many, One’ (304-625-1). The case focuses on Vodafone’s growth through the acquisitions and integration of acquired units through its corporate branding strategy.
SOM, A. et BANZHAF, J. (2004). Technical note on the telecommunication industry. ESSEC Business School.