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Working Papers (1991), ESSEC Business School

Stratégies génériques et de résistance dans les canaux de distribution : commentaires et illustration

This article analyses generic and resistance strategies in distribution channels while focusing on the adaptation of military strategy as applied to business. These concepts are studied in the context of the agri-business in order to analyse the strategy of producers when dealing with distributors.

PRAS, B. (1991). Stratégies génériques et de résistance dans les canaux de distribution : commentaires et illustration. ESSEC Business School.