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Books (2009), Dunod

Stratégies – Concepts, méthodes, mise en oeuvre

THIETART Raymond-Alain , XUEREB Jean-Marc

This book aims at presenting a critical synthesis of the different tools, practices and theories used in corporate strategy formulation and implementation.

THIETART, R.A. and XUEREB, J.M. (2009). Stratégies - Concepts, méthodes, mise en oeuvre. Dunod, 343 pages.

Keywords : #Analyse-stratégique, #Planification, #Stratégie-d'entreprise