Year
1996
Authors
DEMEESTERE René, MOTTIS N.
Abstract
This paper proposes and illustrates a strategic planning method organizing the allocation of resources around the key business processes of the firm, which notably improves the connection between strategy and operations on the one hand, and the management of local uncertainties on the other hand.
DEMEESTERE, R. et MOTTIS, N. (1996). Stratégie et projets d’investissements : pour un pilotage par processus. Dans: Marketing, Strategy, Economics, Operations and Human Resources : Insights on Service Activities. IAE Aix-en-Provence, pp. 267-289.