Essec\Faculty\Model\Contribution {#2188
  #_index: "academ_contributions"
  #_id: "7198"
  #_source: array:26 [
    "id" => "7198"
    "slug" => "strategic-response-in-building-consumer-lifestyle-brand-in-china-the-case-of-bmw"
    "yearMonth" => "2016-07"
    "year" => "2016"
    "title" => "Strategic Response in Building Consumer Lifestyle Brand in China: the Case of BMW"
    "description" => "SOM, A. (2016). Strategic Response in Building Consumer Lifestyle Brand in China: the Case of BMW. Dans: 2016 Global Marketing Conference."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "SOM Ashok"
        "bid" => "B00001502"
        "slug" => "som-ashok"
      ]
    ]
    "ouvrage" => "2016 Global Marketing Conference"
    "keywords" => []
    "updatedAt" => "2021-04-19 17:57:25"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Communications dans une conférence"
      "en" => "Presentations at an Academic or Professional conference"
    ]
    "support_type" => array:2 [
      "fr" => null
      "en" => null
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => null
      "en" => null
    ]
    "authors_fields" => array:2 [
      "fr" => "Management"
      "en" => "Management"
    ]
    "indexedAt" => "2024-04-25T14:22:01.000Z"
    "docTitle" => "Strategic Response in Building Consumer Lifestyle Brand in China: the Case of BMW"
    "docSurtitle" => "Presentations at an Academic or Professional conference"
    "authorNames" => "<a href="/cv/som-ashok">SOM Ashok</a>"
    "docDescription" => "<span class="document-property-authors">SOM Ashok</span><br><span class="document-property-authors_fields">Management</span> | <span class="document-property-year">2016</span>"
    "keywordList" => ""
    "docPreview" => "<b>Strategic Response in Building Consumer Lifestyle Brand in China: the Case of BMW</b><br><span>2016-07 | Presentations at an Academic or Professional conference </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Strategic Response in Building Consumer Lifestyle Brand in China: the Case of BMW</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 9.022243
  +"parent": null
}