Year
1996
Authors
XUEREB Jean-Marc, GATIGNON H.
Abstract
This research seeks to understand which of the three different strategic orientations of the firm (customer, competitive and technological orientations) is more appropriate, when and why, in the context of developing product innovations.
GATIGNON, H. et XUEREB, J.M. (1996). Strategic Orientation of the Firm and New Product Performance (Revised Version of DR 95025). ESSEC Business School.