This research analyzes 52 cases of product innovation to understand why innovators cannot easily link their product to the firm's strategy and structure. This paper points out three common strategic blunders, called strategic faux pas, and illustrates how they are unwittingly but systematically commited in product innovation. Finally, this research offers suggestions to overcome them.
XUEREB, J.M. and DOUGHERTY, D.J. (1993). Strategic Faux Pas in the Management of Product Innovation.