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Conference Proceedings (2004), Proceedings of the European and Mediterranean (EMCIS) 2004 Conference, ISEing

Strategic Alignment: A Practitioner's Perspective

CAMPBELL B., KAY R., AVISON David

The social dimension of strategic alignement has been neglected in comparison to the intellectual dimension in information systemes research. This paper partly redresses this through the creation of causal-loop diagnosis following interviews with six senior IT managers.

CAMPBELL, B., KAY, R. and AVISON, D. (2004). Strategic Alignment: A Practitioner's Perspective. In: Proceedings of the European and Mediterranean (EMCIS) 2004 Conference. ISEing.