Year
2004
Authors
AVISON David, CAMPBELL B., KAY R.
Abstract
The social dimension of strategic alignement has been neglected in comparison to the intellectual dimension in information systemes research. This paper partly redresses this through the creation of causal-loop diagnosis following interviews with six senior IT managers.
CAMPBELL, B., KAY, R. et AVISON, D. (2004). Strategic Alignment: A Practitioner’s Perspective. Dans: Proceedings of the European and Mediterranean (EMCIS) 2004 Conference. ISEing.