This paper discusses the cross-national appropriativeness of a self-report scale for assessing consumer innovativeness within the specific domain of the film industry. Recent research (Goldsmith et Hofacker, 1991) has proposed the development of a scale measuring innovativeness concerning a specific domain of interest (D.S.I.) to consumers. However, the D.S.I. scale has been validated only with U.S. consumers. The paper accounts for the D.S.I. scale adaptability in other contexts by evaluating its psychometric properties across three countries (Canada, France and Israël). Theoretical, methodological and managerial implications are also discussed.
NYECK, S., PARADIS, S., XUEREB, J.M. and CHEBAT, J.C. (1996). Standardisation ou adaptation des échelles de mesure à travers différents contextes nationaux : l'exemple d'une échelle de mesure de l'innovativité. Recherche et Applications en Marketing, pp. 57-74.