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Press article, video or other popular media (2004), La Croix, pp. 3

Sponsoriser. Les marques veulent de l'amour

LARDINOIT Thierry

The brands use the sponsorship to create an emotional link with their targets. So that this link is credible, it is essential that the brands respect fundamental ethics of the sport.

LARDINOIT, T. (2004). Sponsoriser. Les marques veulent de l'amour. La Croix, pp. 3.