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Conference Proceedings (1978), 1977 Proceedings of the Business and Economic Statistics Section, Annual Conference of the American Statistical Association, August 15-18, American Statistical Association (ASA), pp. 793-798

Specification Error Tests with Applications in Marketing Research

This article implements the RESET, BAMSET and WSET specification error tests by Ramsay (1969) to assess the impact of halo effect on multi-attribute models. It shows on a single data set that the classical linear least squares hypotheses cannot be rejected.

BEMMAOR, A.C. (1978). Specification Error Tests with Applications in Marketing Research. In: 1977 Proceedings of the Business and Economic Statistics Section, Annual Conference of the American Statistical Association, August 15-18. Chicago, IL: American Statistical Association (ASA), pp. 793-798.