Year
2020
Authors
ALFANDARI Laurent, DENOYEL Victoire, THIELE Aurélie
Abstract
We investigate First-Choice (FC) assignment models, a simple type of choice model where customers are allocated to their highest utility option, as a heuristic for the Multinomial Logit (MNL) model in the context of selection problems with a utility maxim
ALFANDARI, L., DENOYEL, V. et THIELE, A. (2020). Solving Utility-Maximization Selection Problems with Multinomial Logit Demand: Is the First-Choice Model a Good Approximation? Annals of Operations Research, 292, pp. 553–573.