Essec\Faculty\Model\Contribution {#2188
  #_index: "academ_contributions"
  #_id: "5068"
  #_source: array:26 [
    "id" => "5068"
    "slug" => "short-term-impact-long-term-doom-the-paradox-of-optimizing-the-number-of-solicitations-in-direct-marketing-fundraising"
    "yearMonth" => "2006-05"
    "year" => "2006"
    "title" => "Short Term Impact, Long Term Doom: The Paradox of Optimizing the Number of Solicitations in Direct Marketing Fundraising"
    "description" => "DE BRUYN, A. (2006). Short Term Impact, Long Term Doom: The Paradox of Optimizing the Number of Solicitations in Direct Marketing Fundraising. Dans: <i>Proceedings of the 35th EMAC Conference</i>. European Marketing Academy (EMAC)."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "DE BRUYN Arnaud"
        "bid" => "B00024825"
        "slug" => "de-bruyn-arnaud"
      ]
    ]
    "ouvrage" => "Proceedings of the 35th EMAC Conference"
    "keywords" => array:3 [
      0 => "Collecte de fonds"
      1 => "Marketing caritatif"
      2 => "Marketing direct"
    ]
    "updatedAt" => "2021-04-19 17:57:25"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Actes d'une conférence"
      "en" => "Conference Proceedings"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "CD-Rom Ce papier discute la possibilité que l’optimisation de l’envoi des mailings, dans le cadre de campagnes de fundraising, puisse engendrer un effet adverse sur le long terme."
      "en" => "This paper discussed the possibility that optimizing the Number of Solicitations in Direct Marketing Fundraising for maximizing short-term impact might actually diminish future returns in the long term."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-04-23T22:22:02.000Z"
    "docTitle" => "Short Term Impact, Long Term Doom: The Paradox of Optimizing the Number of Solicitations in Direct Marketing Fundraising"
    "docSurtitle" => "Conference Proceedings"
    "authorNames" => "<a href="/cv/de-bruyn-arnaud">DE BRUYN Arnaud</a>"
    "docDescription" => "<span class="document-property-authors">DE BRUYN Arnaud</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2006</span>"
    "keywordList" => "<a href="#">Collecte de fonds</a>, <a href="#">Marketing caritatif</a>, <a href="#">Marketing direct</a>"
    "docPreview" => "<b>Short Term Impact, Long Term Doom: The Paradox of Optimizing the Number of Solicitations in Direct Marketing Fundraising</b><br><span>2006-05 | Conference Proceedings </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Short Term Impact, Long Term Doom: The Paradox of Optimizing the Number of Solicitations in Direct Marketing Fundraising</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 9.16129
  +"parent": null
}