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Presentations at an Academic or Professional conference (2013), 35th ISMS Marketing Science Conference

Screening for Pockets of Resistance: A Longitudinal Study on the Use of a Newly Implemented Sales Force Automation System

LE NAGARD Emmanuelle

LE NAGARD, E. (2013). Screening for Pockets of Resistance: A Longitudinal Study on the Use of a Newly Implemented Sales Force Automation System. In: 35th ISMS Marketing Science Conference.