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Working Papers (1991), ESSEC Business School

SADPRIX : Système d'aide à la décision en matière de prix

CHOFFRAY J.-M., TARONDEAU Jean-Claude

In this paper, we present SADPrix, a model-based methodology that links the pricing strategy to the adoption of a new product. This system, available on Macintosh, has been developed in the Wingz environment.

CHOFFRAY, J.M. and TARONDEAU, J.C. (1991). SADPRIX : Système d'aide à la décision en matière de prix. ESSEC Business School.