Presentations at an Academic or Professional conference (2020), 2020 INFORMS Marketing Science Conference

Role of Group Cohesiveness in Targeted Mobile Promotions

GUPTA Reetika , MUKHERJEE Sourjo, JAYARAJAH Kasthuri

GUPTA, R., MUKHERJEE, S. and JAYARAJAH, K. (2020). Role of Group Cohesiveness in Targeted Mobile Promotions. In: 2020 INFORMS Marketing Science Conference.