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Presentations at an Academic or Professional conference (2017), 2017 Association for Consumer Research Conference (ACR 2017)

Role of Group Cohesiveness in Consumer's Responses to Mobile Promotions

GUPTA Reetika , MUKHERJEE P., JAYARAJAH K.

GUPTA, R., MUKHERJEE, P. and JAYARAJAH, K. (2017). Role of Group Cohesiveness in Consumer's Responses to Mobile Promotions. In: 2017 Association for Consumer Research Conference (ACR 2017).