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Conference Proceedings (2020), Association for Consumer Research, Advances in Consumer Research, 48, pp. 112-114

Reward Choices in Multi-Level Loyalty Programs

SAYMAN Serdar, ÖNCÜLER Ayse

The current paper focuses on customers’ reward choice in multi-level programs and examines the role of purchase rate in their choice. Link to the article

SAYMAN, S. and ÖNCÜLER, A. (2020). Reward Choices in Multi-Level Loyalty Programs. In: Association for Consumer Research. Paris: Advances in Consumer Research, pp. 112-114.