Year
2020
Authors
ÖNCÜLER Ayse, SAYMAN Serdar
Abstract
The current paper focuses on customers’ reward choice in multi-level programs and examines the role of purchase rate in their choice.
SAYMAN, S. et ÖNCÜLER, A. (2020). Reward Choices in Multi-Level Loyalty Programs. Dans: Association for Consumer Research. Paris: Advances in Consumer Research, pp. 112-114.