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Book editor (1994), Kluwer Academic Publishers

Research Traditions in Marketing

LAURENT Gilles , LILIEN G., PRAS Bernard

This book reviews the past twenty years of research in marketing by considering the quantitative and qualitative research streams with North American and European articles.

LAURENT, G., LILIEN, G. and PRAS, B. [Eds] (1994). Research Traditions in Marketing. Kluwer Academic Publishers.