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Journal articles (2005), Journal of Marketing, 69 (2), pp. 97-113

Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations

Lambert-Pandraud Raphaëlle, LAURENT Gilles , Lapersonne Eric

In a large empirical study, the authors find that older consumers, who constitute an important market segment, repurchase a brand more frequently when they buy a new car. Older consumers consider fewer brands, fewer dealers, and fewer models, and they choose long-established brands more often. To interpret the results, the authors rely on four age-related theoretical perspectives: biological aging, cognitive decline, socioemotional selectivity, and change aversion.

LAMBERT-PANDRAUD, R., LAURENT, G. and LAPERSONNE, E. (2005). Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations. Journal of Marketing, 69(2), pp. 97-113.