Presentations at an Academic or Professional conference (1996)

Relationship Marketing and Networks Management : From Simple Operator to High-Service Provider

JALLAT F., LE NAGARD Emmanuelle , STEYER A.

Telecommunication operators have to develop the relationship dimension of marketing in order to cope with a growing concurrence and manage their customer base. The presentation gives some examples of these strategies, in particular concerning the French telecommunication operator.

JALLAT, F., LE NAGARD, E. and STEYER, A. (1996). Relationship Marketing and Networks Management : From Simple Operator to High-Service Provider.