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Book chapters (2020), Marketing Management: A Cultural Perspective, Routledge (3), pp. 47-58

Regional affiliations: Building a marketing strategy on regional ethnicity

DION Delphine , SITZ Lionel

Link to the article

DION, D. and SITZ, L. (2020). Regional affiliations: Building a marketing strategy on regional ethnicity. In: ViscontIi L., Peñaloza L. and Toulouse N. eds. Marketing Management: A Cultural Perspective. 2nd ed. London & New York: Routledge, pp. 47-58.