We describe here the questionable practices used in France and Europe by mail order companies concerning lotteries with pre-draws . Until recently courts did not condemn these practices. The denounced practices now constitute misleading advertising. Contemporary case law decisions are studied.
DELGA, J. (1995). Questionable National and International Practices in Lotteries with Pre-draws and Contemporary Case Law Decisions. In: 24th EMAC Conference - Marketing Today and for the 21st Century. ESSEC Business School, pp. 1547-1551.