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Book chapters (1997), Encyclopédie de Gestion, Economica, pp. 2253-2780

Qu'est-ce que le marketing ?

This article examines the marketing concept and analyzes the evolution of the main marketing dimensions : consumer, information, competition, time and organization, etc.

PRAS, B. (1997). Qu'est-ce que le marketing ? In: Encyclopédie de Gestion. 1st ed. Economica, pp. 2253-2780.