Quelques remarques sur la "pertinence éthique" du Yield Management

This paper briefly describes a few ethical issues attached to the use of yield management. The paper especially considers the lockean problem of the best possible use of the availabilities of a firm. It eventually questions the quantitative aspects of yield management.

BIBARD, L. and QUILFEN, J.M. (1996). Quelques remarques sur la "pertinence éthique" du Yield Management. ESSEC Business School.