This chapter looks at the reasons for adopting a qualitative research method in information systems research. It shows how a research approach can be justified and how it can be used correctly. A number of research methods are discussed, such as action research case studies, ethnography, grounded theory, along with qualitative techniques and modes of analysis.
AVISON, D. and MYERS, M. (2005). Qualitative Research. In: Research in Information Systems. A handbook for research supervisors and their students. 1st ed. Elsevier, pp. 239-253.