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Book chapters (1999), Encyclopédie de la Gestion et du Management - E.G.M., Dalloz, pp. 1284-1286

Promotion des ventes

Sales promotion is defined as a set of marketing actions, one-shot and targeted, aiming at behaviour creation or modification. Then, classes of techniques and media characteristics are presented.

DESMET, P. (1999). Promotion des ventes. In: Encyclopédie de la Gestion et du Management - E.G.M. 1st ed. Dalloz, pp. 1284-1286.