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Journal articles (1995), Décisions Marketing, pp. 79-84

Promotion des ventes : tendances et interactivité

DESMET Pierre , BERNARDET J.P.

This article presents a general framework to analyze the structure of promotional actions, the main trends and the potentialities of new instruments and tools, and interactivity in particular.

DESMET, P. and BERNARDET, J.P. (1995). Promotion des ventes : tendances et interactivité. Décisions Marketing, pp. 79-84.