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Books (1992), Nathan

Promotion des ventes – Du 13 à la douzaine au marketing direct

Sales promotion is playing an increasing role in the communication mix. The book presents a set of techniques and fundamental concepts to guide choice : consumer behaviour, economic analysis and statistical measurement of the effects.

DESMET, P. (1992). Promotion des ventes - Du 13 à la douzaine au marketing direct. Nathan, 253 pages.