Year
2001
Authors
NYECK Simon, PARADIS S., COSTER, BOURDEAU L.
Abstract
The study assesses the dimensionality of consumer satisfaction towards the Jazz Festival, next satisfaction patterns are then described. Using principal component analysis allows the identification of three intrinsic satisfaction dimensions. 16 items were used to tap the 3 satisfaction dimensions. Finally, the study exhibites three clusters of satisfaction patterns, by using the K-means procedure.
NYECK, S., PARADIS, S., COSTER (DE), L. et BOURDEAU, L. (2001). Profils de satisfaction des consommateurs par rapport aux évènements culturels : l’exemple du festival de jazz. ESSEC Business School.