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Working Papers (1994), ESSEC Business School

Product and Technology as Factors of Product Development Cycle Time

Among the main factors affecting the duration of the design cycle, product and technology characteristics seem to play a major role. In line with the uncertainty reduction process paradigm in product development, the following hypotheses are drawn : (1) product complexity and newness tend to increase the design process duration, and (2) experience and familiarity with technology tend to reduce it. These hypotheses are verified in the context of a French programmable controller producer which experimented long development delays due to overspecified objectives in terms of product and technology characteristics.

TARONDEAU, J.C. (1994). Product and Technology as Factors of Product Development Cycle Time. ESSEC Business School.