Several academic studies show that mutual funds set their prices in a strategic way according to their level of quality. This study examines a market in which two vertically differentiated mutual funds compete. Their price strategies are determined for the cases with complete and incomplete information. Our results show that mutual funds prefer to set their prices sequentially and that they are then indifferent to being the first or the second mover. Link to the article
LEMEUNIER, S.M. and CHARLETY-LEPERS, P. (2015). Price Strategies in a Vertically Differentiated Mutual Fund Market. Finance Research Letters, 14, pp. 117-127.