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Journal articles (2005), Journal of Business Research, 58 (10), pp. 1407-1408

Preface to La Londe 2003 special issue: communications and consumer behavior

LAURENT Gilles , ZAICHKOWSKY J.

LAURENT, G. and ZAICHKOWSKY, J. (2005). Preface to La Londe 2003 special issue: communications and consumer behavior. Journal of Business Research, 58(10), pp. 1407-1408.