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Presentations at an Academic or Professional conference (2018), ESSEC/HEC/INSEAD Seminar, March 8

Predicting Trial and Repeat Purchase of Consumer Packaged Goods from Aggregated (Grouped) Data: A Model

The author develops a model that aims to extract the trial rate from the overall mean number of purchases of a new product.

BEMMAOR, A.C. (2018). Predicting Trial and Repeat Purchase of Consumer Packaged Goods from Aggregated (Grouped) Data: A Model. In: ESSEC/HEC/INSEAD Seminar, March 8. HEC Paris, Jouy-en-Josas.