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Conference Proceedings (2003), ACSEG. Approches connexionnistes en sciences économiques et de gestion. 10ème Rencontre Internationale, IAE Nantes

Pratique des réseaux de neurones en marketing

Practitioners' use of neural networks in marketing is picking up slightly. By a review of the literature published in marketing on the two main networks (MLP and kohonen maps) and an anlysis of experts inteviews, the paper aims to identify successful applications, advantages and limitations of neural networks, as well as practical obstacles putting a brake on its growth.

DESMET, P. (2003). Pratique des réseaux de neurones en marketing. In: ACSEG. Approches connexionnistes en sciences économiques et de gestion. 10ème Rencontre Internationale. IAE Nantes.