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Journal articles (1994), Revue Française de Gestion, pp. 119-124

Pour une gestion des ressources humaines adaptée au marketing des services

The paper analyses the increasing importance of a new field of research which is common to marketing and organizational behavior. It concerns the relationship between the employee and the customer in services and its consequences in terms of performance.

ALIS, D. and THEVENET, M. (1994). Pour une gestion des ressources humaines adaptée au marketing des services. Revue Française de Gestion, pp. 119-124.