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Journal articles (1993), Recherche et Applications en Marketing, pp. 65-78

Portée et limites de l'utilisation du modèle Logit pour l'étude des comportements d'achat

In studying consumer reaction to promotion Logit models are often used, with heterogeneity integrated through a loyalty variable. The objective of this article is twofold : firstly to evaluate general practical interest of logit model with an application to a French scanner dataset and, secondly to emphasize the consequences of technical choices required to estimate parameters.

DESMET, P. (1993). Portée et limites de l'utilisation du modèle Logit pour l'étude des comportements d'achat. Recherche et Applications en Marketing, pp. 65-78.