The chapter describes a process in several steps to choose a price for a product or a service: (1) set up a hierarchy for objectives and list the relevant constraints, (2) identify the relevant laws, (3) understand and measure cost drivers, (4) review and integrate competition, (5) evaluate demand for specific prices, (6) choose a method to select the best acceptance price and (7) integrate all these dimensions to decide a price.
DESMET, P. (2005). Politique de prix. In: MBA. 1st ed. Éditions d'Organisation, pp. 309-331.