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Conference Proceedings (2007), 2007 World Marketing Congress (CD-Rom), Academy of Marketing Science (AMS)

PLS Path Modeling: Some Recent Methodological Developments, a Software Integrated in XLSTAT and its Application to Customer Satisfaction Studies

ESPOSITO VINZI Vincenzo , FAHMY T., CHATELIN Y.M., TENENHAUS M.

With structural equation modeling based on the PLS Path Modeling and the XLSTAT-PLeaSure software, we show a way to represent and model how customer satisfaction is related to manifest and latent variables, using data that are available through different sources, and respecting the conceptual logics of marketing in a mathematical framework.

ESPOSITO VINZI, V., FAHMY, T., CHATELIN, Y.M. and TENENHAUS, M. (2007). PLS Path Modeling: Some Recent Methodological Developments, a Software Integrated in XLSTAT and its Application to Customer Satisfaction Studies. In: 2007 World Marketing Congress (CD-Rom). Academy of Marketing Science (AMS).

Keywords : #Customer-Satisfaction, #Structural-Equation-Modeling