The likelihood of success of mobile commerce reaching its potential customers requires customers to trust the mobile infrastructure and services. This paper explores trust relating to mobile phone use in France, China and the UK.
ADAMS, C., AVISON, D. and MILLARD, P. (2003). Personal Trust Space in Mobile Commerce. In: Proceedings of the Sixth International Conference on Electronic Commerce Research (ICECR-6). ATSMA, pp. 396-403.