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Conference Proceedings (1999), AIMS-8ème Conférence Internationale de Management Stratégique, Financial Management Association (FMA)

Partenariat vertical et force de proposition pour les fournisseurs

DONADA Carole

The purpose of this research is to identify the factors which allow the suppliers to build a force of proposition within a buyer supplier cooperation. Data of 307 automotive suppliers were collected and analyzed in a PLS statistical approach.

DONADA, C. (1999). Partenariat vertical et force de proposition pour les fournisseurs. In: AIMS-8ème Conférence Internationale de Management Stratégique. Financial Management Association (FMA).