Return to results

Presentations at an Academic or Professional conference (2018), Association for Consumer Research (ACR) North Advances 2018

Pain of Loss: How Losing in a Promotional Competition Influences Consumer Attitude

TALEBI A., PROKOPEC Sonja , ÖNCÜLER Ayse

TALEBI, A., PROKOPEC, S. and ÖNCÜLER, A. (2018). Pain of Loss: How Losing in a Promotional Competition Influences Consumer Attitude. In: Association for Consumer Research (ACR) North Advances 2018.