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Presentations at an Academic or Professional conference (2019), 2019 International Conference on Information Systems (ICIS)

Overcoming Status Quo Bias: Nudging in a Government-Led Digital Transformation Initiative

SCHIRRMACHER N-B., ONDRUS Jan , AI-CHI LOH Y., HARDOON D.R.

SCHIRRMACHER, N.B., ONDRUS, J., AI-CHI LOH, Y. and HARDOON, D.R. (2019). Overcoming Status Quo Bias: Nudging in a Government-Led Digital Transformation Initiative. In: 2019 International Conference on Information Systems (ICIS).